FROM VISION to VALUE
We help you keep your business in business for the long haul
We assist small businesses in building
resilience and value for a brighter future.
With forces coming from all directions, as a small or mid-size business owner do you wonder how to grow and sustain your business now and in the future?
AURA’s experienced consultants have a passion for helping owners and founders envision and achieve operating and growth goals. We frequently work with clients who prioritize sustainability. We are thrilled when small businesses come to us with terrific ideas for growth to mid-size and mid-market levels.
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Our consultants with complementary specialties help you clarify your vision for success and the path to achieve desired results. Our clients have a record of accomplishment for steady growth well above five years and at mid-size levels.
Advisors and consultants work with you to fine-tune methods and tools that fit your work style and company evolution.
Now imagine your company with a clear strategy, goals, action plans, and outcomes. Having guides to help you through the steps and challenges of implementation and growth. See your brand lighting up in the right places, attracting the right prospects. Acquiring the right level of capital to achieve your long-term goals. This all builds revenues, financial sustainability, customer loyalty, and lasting value.
If you have read this far, we invite you to complete our brief business performance and growth assessment to open a conversation with us.
OUR SERVICES
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Our collaborative consulting team can address specific needs or broader business performance and growth services which include:
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Company strategy and product priorities
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Marketing research and implementation strategy
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Business performance and growth, planning, and implementation
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Executive development for Owners/Founders and management team
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Financial condition, capital raising and growth
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Meet The Team
Darlene Crane​
President and Chief Value Creator at The CraneWorks
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Darlene Crane’s expertise in growth strategy, product development and long-term value creation evolved over decades in financial services and utilities. Her passion is growing small and mid-size businesses beyond expectations. She co-authored a textbook on customer focused business growth. The content is adapted for diverse business owners and startup entrepreneurs.
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Business & Finance
Gerardo Garcia-Jurado​
eemageen LLC
Founder and Creative Director
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​Creative leader and founder of eemagen LLC, he excels in small business marketing, blending human-centric design with empathetic leadership. Former AMA SF president, he founded Marketing For All to support vulnerable communities through marketing their small businesses.
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Branding & Marketing
The AURA Specialties
-Strategic thinking & planning
-Innovation & product development
-Value creation & transformational change
-Refine branding
-Strengthen marketing
-Enhance sales strategy
-Assess business & technology needs
-Define & prioritize valued-added
business projects
-Guide implementation & report on results
-Assess funding readiness
-Develop funding strategies
-Create plan and advise on implementation
Master your Magic
W E B I N A R
OUTSMART YOUR FUTURE
May 8th, 2025. $25
Find out what it takes to grow and sustain your business consistently.
Attend AURA's Webinar if you want to:
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Master Your Magic.
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Own Your Strategies.
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Hit Your Goals.
And get the four strategies that will help you navigate constant change.
An interactive, no-fluff session designed to help you sharpen your business strategy, step up your marketing, and plan for growth.
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Or ask for custom consulting – Every SME is different. Let’s talk so we can understand your needs and create custom plans that work for you.
